Friday, 30 April 2010

The expanding concept of an interactive project

In our book, we begin by defining the types of iMedia project that you can come across. This drilled down to projects within projects, and invited you to do an analysis of your organisations' projects over the past year by type and revenue.
The interactive landscape has changed allowing a proliferation of types of project. They can all be subject to the general principles of project management, but it is good to stand back now and then to read the changing landscape. How do we do this?

Well, there are several indicators. Job roles expand to define the diverse skills that are needed for the growing number of projects. There's a snapshot at which is a site that aims to find you a freelancer based on skills that you need. It's a shame that web design and all related web-type roles fall under other, but on the other hand, the sheer number and categories should stimulate some serious thinking.

It's good to get hold of some statistics about the industry to look at some forecasts. This has always proved problematic because the UK doesn't really support good stats about it - iMedia isn't seen as a cohesive industry yet. However, there is a prediction from the US about interactive graphic designers and the projected increase in numbers of them needed by 2018 – an increase of 13% from 2008! See

At least this article by Meagan Van Beest (now there’s a name) categorises iMedia designers as Flash Designers, Game Designers, Information Systems Designers, Interactive TV Designers or Web Designers.

Finally, to wake you up with lateral thinking, those off-the-wall projects happening now may well shape whole sections of the interactive market in the not too distant future. There's a great toe-dipping experience at Goldsmith's College London explained at Creative Choices UK about the use of smart interactive technologies affecting theatre, medicine, and textile sectors.

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