Friday, 25 May 2012

Digital Project Managers: who wants what? (Part A)

Despite the economic vagaries, the job market for Digital Project Managers appears strong. So what skill-sets are companies looking for? Do you measure up? Below we’ve amalgamated what's been asked for under a Digital Project Manager role and next week we look at the Senior role. Quite an eye-opener!

The most whacky but apposite description about a skill was "to be able to talk the technical" or "talk coding and creative". We interpret those as managing cross-functionally. Then we found "produce a clear paper-trail across the project development", we interpret that as use project management tools. And to "get" creative processes (dude?), we interpret as to understand the mind-set of your creatives – the diversity of the cross-functional team? What about the "can-do" approach which also asks for strong control of clients? What about "some kind of coding background" but to manage creatives?

Recruiters expect understanding and experience across all the digital platforms and media types (site builds, micro sites, social media, game builds, ecommerce, web tv, imedia, apps, campaigns, etc.). The job types were sometimes specific to industry sector (publishing, finance, luxury products, retail, medical, fashion, telecoms, broadcasting, etc.), but the expectations of the role were pretty similar.

This is only scratching the surface of the variety and type of role available. The good news is that the wider needs of Project Management for digital are being identified better now than a few years ago. There is more emphasis on managing the stakeholders/clients, as well as the developers; there is recognition of making a business case that suits the clients' business needs; there is more recognition of how complex it is to manage cross-functional teams. Digital sector specific experience becomes crucial. The mix of platforms is growing and the knowledge associated with their development through experience is key. Happy job hunting.

Next week we’ll be looking at the Senior Digital Project Manager’s Role.

Digital Project Manager

Experience: 2-5 years

Salary: £25-35k (non London, but UK based) up to £80k London

Role: managing projects and programmes from concept to delivery, confidently managing internal development teams to deliver briefs, managing internal and external clients/stakeholders, planning digital campaigns, managing various delivery platform development, producing time, cost and scope documentation, managing and allocating resources, manage schedule, budgets, assets, monitor and anticipate risks like scope creep with timely solutions to mitigate them, link objectives of the client to present and future needs, exceed expectations for delivery and performance,

Knowledge needed: understanding of the technical landscape, strategic marketing ideas translated into digital solutions, enthusiasm for technologies and digital communication, brief designers, developers, Art Directors, Information Architects,

Competence in: experience of using appropriate project management tools including Prince 2, Agile, Scrum Master, Basecamp, Merlin, Sifter, MS Project etc., SEO techniques and metrics, content production/copywriting for web, high-volume, quick-turnaround projects, working alongside Account Teams, managing up to 20 projects a day, excellent project management skills, excellent administrative skills, managing change control in projects, meeting budgets.


  1. The first step is to train the project managers in Agile Project Management. Try to get them to be certified scrum masters, and agile project managers, preferably from Project Management Institute.

  2. More and more companies are trying to get nimble to enable them to respond to change with agility. Over the years, there has been a clear shift in momentum about the ways how companies manage projects. So, the project manager should be a PMP certified, who can better handle the planning, execution, and closing of any project. To get yourself prepared for PMP Certification, is the best source.