Thursday, 31 May 2012

Digital Project Managers: who wants what? (Part B)

A continuation of last week's look at what's wanted from a Digital Project Manager's Role.

Here's an amalgamation of several wish lists from job descriptions for a Senior post. The promising thing is that there is no question of what a Project Manager is now, whereas there used to be - and the role wasn't described in this way or by job title. Now there's career progression from Junior, Digital Project Manager to Senior Project Manager. Overall we're positive about this trend. But the recruiters seem to ask for the earth in some cases!

Senior Digital Project Manager

Experience: 5 years minimum of web and social media sites. Prince 2 or equivalent, and/or Agile certification

Salary: £30-60k (non London, but UK based) up to £80k London

Role: managing projects from initiation to launch, managing cross-functional teams, clients, and non-technical personnel, get projects out on time, to brief and to budget. Manage new and potential clients, advising on usability/user planning, accessibility, making business cases, online marketing and branding, delivering successful and profitable projects across technologies, extracting and clarifying requirements from clients, assess risks, manage stakeholders.

Knowledge needed: User-focused website design, user experience and user psychology, Digital project planning, Project management tools and techniques, Team/studio management, Relationship building and account management, Managing suppliers, Open-source frameworks, Technical limitations and constraints, Search engine marketing, Social media marketing

Competence in: Taking briefs and listening to what the client is looking to achieve, Writing proposals with recommendations, have an eye for detail but also be creative, producing an outline of the site/app's proposed functionality with costs, Information architecture planning and mapping, Producing wireframes, Facilitating and contributing to discussion around a project's creative treatment, Writing project specifications, Producing realistic project timelines and then managing the project in accordance with that timescale, Setting and controlling project budgets, Managing change requests effectively, presenting outcomes of campaigns with recommendations, quality assurance, managing conflict, have strong presentation and negotiating skills.

Technical abilities: (Some jobs state several front-end and back end skill sets, internet security, and content management systems among others.)


  1. Hi, I'd like to share on Operational Risks. Operational risks are characterized by an inability to implement large-scale change effectively. Such risks can result in failure to realize the intended or expected benefits of the project. Typical causes are:

    Inadequate resolution of priorities or conflicts

    Failure to designate authority to key people

    Insufficient communication or lack of communication plan

    Size of transaction volumes—too great or too small

    Rollout and implementation risks—too much, too soon.
    Automation? Go

  2. Superb! My suggestion is to keep a positive focus on lessons learned. For example, if you hold a meeting to gather lessons learned, call it a project review or project implementation review. Remember, the point is to improve, not to assign blame to whomever made mistakes. thanks a lot!My URL