iMedia Project Management and time, cost and quality issues

Sorry about not posting something last week – we were without power for 2 days! Anyway Happy New Year etc.

The fundamentals of time, cost and quality project management in developing interactive media continue to feature in any interactive add-ons such as developing mobile apps. It seems that the mantra of the time, cost quality triangle applies to all projects, of course. But, people get fazed by thinking ‘this is an incidental add-on to our main project’ when clients want mobile apps, a viral campaign, micro-sites or other spin-off projects from their main web site. These extras need to be considered as separate projects and scoped and costed accordingly remembering that if anything affects either of the elements of time, cost or quality then there is an impact on the other two. (And you have educated your clients to know this, haven’t you!)

Yes, iPhone Apps are different because they are bespoke, subject to Apple inspection and have a leaning to the software/database skill set rather than web design. But Tim Ocock, VP at Symsource has strong advice on developing iPhone apps that reflect time, cost and quality issues at: technologyweekly.mad.co.uk

His costs were a bit startling until he explained the overheads of these micro projects. However, the article seemed to have a ring of truth about it. What do you think?