You can of course take a more pro-active stance and list the benefits your clients might achieve and then ask which of them they want. It is always easier if someone else has defined items and you select appropriate ones, don't you think?
With this in mind then, here’s a list of possible benefits. You should present price tag increases for the more options your clients chose.
An Online presence allows:
- Improved communications
- Access to information 24/7
- Improved efficiency
- Opportunities for new business
- More close contact with customers
- More close contact with suppliers
- Online recruitment for your company
- After sales service
- Enlarged market reach
- Marketing new products/offers to suit the customers
- A Global marketplace
- Direct selling - no middlemen
- 24 Hour business - If your web site can process payment information you can be open 24 hours a day!
- Increased customer information therefore reduced information distribution costs
Now it isn't just about the web site. Blogs, Social Media site presence and mobile resources can add more of those intangible benefits like street cred, urgency, emerging trends, personality cults, opinion waves, hype and so on. For more on accessibility benefits see Granite5 7th June 2010 or econsultancy 9th March 2010. For more on the benefits of blogging see Webbiquity 21st June 2010.
Maybe it is time to review your list of benefits of your online offerings for your clients to make your scoping easier?
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